Privacy Policy

Last updated: January 1, 2026

Before Greatness LLC (“we,” “us,” or “our”) operates the websites beforegreatness.com, ephergent.com, and jeremyschroeder.net (collectively, the “Sites”). This Privacy Policy explains how we collect, use, and protect your information when you visit our Sites or make purchases through them.

Information We Collect

We collect the minimum information necessary to operate our services.

Analytics Data

Our Sites use privacy-respecting analytics (GitHub Pages and Cloudflare analytics). These services may collect:

• Aggregate page view counts and referrer information
• Browser type and general geographic region
• No personally identifiable information is collected through analytics

Newsletter Subscriptions

If you subscribe to our newsletter, we collect your email address through Buttondown, delivered via Mailgun. You may unsubscribe at any time via the link in any email we send.

Order Information (ephergent.com only)

When you make a purchase on ephergent.com, order and payment processing is handled by our third-party providers:

• Snipcart and Stripe — for physical product purchases (name, email, shipping address, payment details processed by Stripe)
• Lemon Squeezy — for digital product purchases (name, email, payment details processed by Lemon Squeezy)

We do not store full payment card details on our servers. All payment data is handled directly by these PCI-compliant providers.

Information We Do Not Collect

• We do not use third-party advertising trackers or behavioral profiling cookies
• We do not sell your personal information to third parties
• We do not build advertising profiles

Third-Party Services

Our Sites interact with the following third-party services, each governed by their own privacy policies:

Cookies

Our Sites use minimal cookies strictly necessary for functionality:

• Session cookies set by Snipcart to maintain your shopping cart (ephergent.com only)
• No advertising, tracking, or profiling cookies are set by us

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

California Residents (CCPA)

• Right to Know: Request disclosure of the personal information we have collected about you
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: We do not sell personal information; no opt-out is needed for that purpose
• Right to Non-Discrimination: We will not discriminate against you for exercising your rights

EEA/UK Residents (GDPR)

• Right of Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Data Portability: Request your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Restrict Processing: Request restriction of processing in certain circumstances

To exercise any of these rights, contact us at privacy@beforegreatness.com. We will respond within 30 days.

Data Retention

• Analytics data is retained by the respective analytics providers per their policies (typically 12–26 months)
• Newsletter subscriber data is retained until you unsubscribe
• Order data is retained as required by applicable tax and accounting laws (typically 7 years)

Data Security

We take reasonable technical and organizational measures to protect your information. However, no transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Sites are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page with an updated effective date. Material changes will be noted prominently.

Contact

For privacy-related inquiries or to exercise your rights:

Before Greatness LLC
Email: privacy@beforegreatness.com

This policy covers all three domains operated by Before Greatness LLC: beforegreatness.com, jeremyschroeder.net, and ephergent.com.